Corals, peaches, creams and carbon footprints

We had the honor of doing centerpieces for our new customer Leigh's engagement party today. We used California grown Eufloria roses cut from their farm the day before and shipped to us overnight. Did you know that 80% of the roses consumers purchase in America are imported from South America? They are flown into Miami and then trucked to California!
This is craziness. Just because they are cheaper.
California growers have been hit hard because of imported flowers. What happened to us as consumers that we care so little about the carbon footprint of flower production, yet we get up in arms about our food, coffee and chocolate?
I suggest reading Amy Stewarts "Flower Confidential". Fascinating exposé on the way flowers are grown here and all over the world.